We're all familiar with the infectious anticipation of the blind box hype from retail collectibles in our daily lives, and this energy has slowly seeped into corporate gifting culture as well. Today, companies are seeking unique ways to authentically connect with their employees and clients instead of giving out generic gifts. A corporate blind box, when done well, will not only reinforce brand identity but also bring excitement in the gifting process. 

At ShopGifts, we've witnessed how these mystery-themed gifts brought an element of curiosity and delight to our clients. Some of our past examples include ParaC Pal Blind Boxes and SingHealth Keychain Blind Boxes, which have turned gifting into an interactive and memorable experience.

Let’s now dive into the rest of this blog to discover the tips with regards to blind box gifting!

How to Execute a Successful Blind Box Series

1. Understand Your Audience and Objectives

Before jumping straight into creating  a blind box collection, take your time to understand who your recipients are and what you want to achieve with your gifting campaign. Different audiences: employees, clients, or business partners all have unique preferences and expectations. For instance, you may choose to do a series of budget-friendly enamel pins with fun internal slogans for employee appreciation, but this may not be suitable for clients as they tend to prefer high-value tech products instead.

2. Smart Material Sourcing Tailored to Fit Your Budget

In general, the greatest challenge in gifting is delivering the premium feel while strictly controlling costs for your budget. At ShopGifts, our gifting specialists leverage our extensive global network to help you secure high-quality items that fit your desired budget without ever compromising the perceived value. For blind boxes, we have a range of options—from custom figurines, plushies, and keychains to unique branded gadgets and apparel—all sourced specifically to serve as unique gifts.

3. Flawless Customisation that Honors Your Brand Guidelines

For a blind box to truly succeed, the entire experience, from the exterior box to the revelation of the item inside, must be a cohesive reflection of your corporate identity. It is important to ensure that every colour code, logo placement, and font adheres perfectly to your brand guidelines. But at the same time, invest in creating a well-designed custom packaging that ties into your overall theme while maintaining an element of mystery. Overall, the blind box reveal should reinforce your brand's image and not clash with it!

4. Plan the Logistics and Timing

Behind the scenes, the eventual blind box experience depends on seamless logistics. From sourcing to assembly and efficient delivery, timing is critical to ensure gifts arrive fresh and on schedule. Don’t worry, at ShopGifts, we manage these nitty-gritty so your campaign runs smoothly without any hiccups. 

5. Themed Event Integration for Amplified Impact (Extra tip!)

To take the blind box from a great gift to a viral campaign, we recommend tying the collection directly into a specific festival (like Chinese New Year) or event (like major product launch). This integration gives the gift an expiry date and a shared sense of urgency, encouraging immediate unboxing and social sharing. From experience, we’ve seen how aligning blind boxes with events not only creates memorable moments but also improves brand visibility!

Conclusion: It's Time to Upgrade Your Gifting Strategy

As you consider elevating your corporate gifting strategy with blind boxes, remember that the impact lies in the surprise and meaningful connection it creates with your recipients. Feel free to reach out to ShopGifts if you need blind box customisation for your brand!

Need Festive Ideas? Check out our themed blind boxes:

• Our Christmas Blind Box Keychain Collection

• The festive CNY Horse Blind Box Figurine