At ShopGifts, we believe that meaningful merchandise has the power to bring communities together and inspire positive change. Through our “Gifts from the Heart” initiative, we are proud to partner with the Caregiving Welfare Association (CWA) as an official sponsor for Stride For Care 2026, Singapore’s virtual charity race dedicated to supporting seniors and their caregivers.

Championing Seniors and Caregivers: The CWA Mission

The Caregiving Welfare Association (CWA) operates with a powerful mission focused on providing resources for caregivers, fostering independence for seniors, and ensuring joyful ageing-in-place. Their ultimate vision is to empower and enrich the lives of their clients and beneficiaries by promoting dignified ageing within their homes and communities.

At ShopGifts, we were deeply inspired by CWA's ongoing strive to help society, especially as they also organised another large-scale national movement: Caregiving Week 2026. Anchored by a Caregiving Fest on 19 September, this event champions seniors and their caregivers by inviting the public to step into the world of caregiving and explore stories, experiences, and resources that inspire greater understanding and support.

Supporting a Meaningful Cause: Stride For Care 2026

Organised by CWA, Stride For Care 2026 is the association's virtual race, bringing together individuals and communities to raise funds and awareness for vulnerable seniors and their caregivers. Participants track their workouts using Strava to complete distance goals and hit fundraising milestones—proving that every step counts. Every step taken helps fund CWA's essential programmes and services, including home-based care, caregiver support groups, respite care, and community engagement initiatives.

To show our support and keep participants refreshed throughout their journey, ShopGifts sponsored our Customised Microfiber Towel as part of the official event race rewards.

ShopGifts is proud to be featured as an official Supporting Partner alongside leading brands for CWA's Stride For Care 2026.

We are honored to stand alongside esteemed partners—including Skechers Performance, Tiger Balm, Shokz, Kodomo, and Ariston—in uniting corporate capabilities for a shared social cause.

Featured Gift Spotlight: Customised Microfiber Towel

Designed for active lifestyle events, our customised microfiber towel blends functionality with high-impact brand visibility. As showcased in the above image of the CWA Towel, this essential piece of race gear includes:

• Ultra-Soft & Absorbent: Crafted from lightweight, high-density microfiber fabric that absorbs sweat quickly and dries fast during runs or workouts.

• Vibrant Co-Branding: Featuring a bold red colorway precision-embossed with both the ShopGifts and Caregiving Welfare Association (CWA) logos to showcase the powerful partnership.

• Compact & Portable: As seen in the photo, it easily folds into a neat, travel-friendly package wrapped securely, making it an essential companion in every participant’s race pack.

Driving Impact Through Custom Corporate Gifting

Sponsoring practical, high-quality merchandise ensures that event participants receive items they will continue to use long after crossing the virtual finish line. Every time participants gear up with their customised microfiber towel, it serves as a proud reminder of their contribution to CWA’s mission.

> View CWA Newsletter

Make an Impact: Donate Today & Help Us Reach More Lives

You don't have to lace up running shoes to make a real difference. Your generosity helps provide subsidised eldercare services, home nursing, and crucial emotional and financial relief for family caregivers in need.

• Donate to the Cause: Visit Caregiving Welfare Association (CWA) to make a direct donation and help empower vulnerable seniors and their caregivers today.

• Partner for Purpose: Planning a charity run, golf tournament, or corporate ESG campaign? Contact our ShopGifts team to learn how we can bring your community gifting initiatives to life with tailored corporate merchandise.

Connect With Us

With years of experience in designing and sourcing promotional gifts, we help brands create impactful giveaways for marketing campaigns in Singapore.

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